Sales & Marketing Archive

When It Comes to Experiences, Travelers Want It All

July 3, 2019

U.S. tourists crave both crowd-pleasing activities and those that are more tailored. Experiential tr...

Authenticity on Social Media

June 12, 2019

Consumers want transparency from those they follow, but most brands aren’t providing it.   Wh...

Baby Boomer Travel Is Not Slowing Down

May 21, 2019

Resorts can attract this valuable market with the right content strategy and the right offerings—b...

“Undertouristed” Destinations Carve Out a Niche in Global Tourism

April 24, 2019

Social media strategy can help lesser-known destinations attract more visitors while avoiding the pi...

Indian Outbound-Tourism Market Keeps Growing

March 19, 2019

The South Asian nation is expected to reach 50 million vacationers a year by 2020.   The number...

Influencer Marketing Grows Up

January 16, 2019

Tips for navigating the new landscape of working with influencers   Influencer marketing has en...

Puerto Rico Embraces Digital Marketing to Boost Tourism

January 8, 2019

The My Puerto Rico mobile app aims to enhance the visitor experience   To regain footing after ...

How to Reach Teen Vacation Planners

December 27, 2018

Thanks to social media, the under-20 set is taking a more active role in family vacation planning. &...

The Benefits of Local SEO

November 20, 2018

Optimizing your website for your resort’s location gives locals an easy way to find your property....

The Key to Repeat Business

October 24, 2018

Familiarity, experiences, and social media engagement may entice your guests to book a second time. ...

Hyperpersonalization in Customer Marketing: The Dos and Don’ts

October 16, 2018

Using data-driven marketing strategies the right way can enrich the consumer experience and drive re...

Not All Vacation Days Are Created Equal

August 21, 2018

Project: Time Off finds that those who travel are better off than those who stay at home.   In ...