HMH focuses on boosting market share in GCC
HMH – Hospitality Management Holdings is aiming to build on, and boost, its brand equity to expand its market share in the GCC, and specifically the UAE.
The Dubai-based hotel management company currently operates 20 hotels and resorts across the Middle East and North Africa.
Tourism is the main driver for the GCC economy and particularly the UAE with travel forecast to grow strongly in the region over the next decade. In the run up to Dubai World Expo 2020 and FIFA World Cup in Qatar in 2022 the region is witnessing a major thrust on development of various infrastructure facilities accelerating the growth of tourism and hospitality sectors.
Laurent A. Voivenel, CEO of HMH, said: “There’s no substitute for a strong brand reputation. Our brands are built on our core values putting the customer at the heart of the proposition and delivering outstanding quality and service that sets us apart from the competition.
“Our objective is to first and foremost safeguard and sustainably grow the brand value of HMH in the GCC region thereby creating a platform for the future.”
HMH has demonstrated tremendous growth since its formation in 2003 and has established itself as one of the pioneers among the region’s hospitality groups. Operating hotels in top destinations across the MENA region under its various brands – The Ajman Palace Hotel, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels – HMH caters to diverse segments from luxury to budget.
Voivenel added: “We believe a strong brand speaks to and taps into the market far more effectively in today’s competitive marketplace. It is well-known brands that deliver a unified, consistent and satisfying experience are rewarded with repeat business by travelers.
“We want all brands under HMH to be the key differentiators that in turn will lead to building our competitive advantage both in B2B and B2C segments resulting in better business conversion and ROI.
“Our brands have been created and defined to meet, not just the present, but future needs of our customers. We are extremely selective in the choice of properties as well as while proposing the right brand for each new development. Every hotel we flag, must meet the requisite brand standards and deliver on the brand promise in terms of product quality and service.”