Wyndham unveils senior leadership appointments
Wyndham Hotel Group has announced two new appointments advancing its continued transformation – Barry Goldstein has been promoted to chief marketing officer and Scott Strickland has been appointed as chief information officer.
As chief marketing officer, Goldstein is responsible for all aspects of marketing and revenue generation for the company and its 18 brands, leading the brand marketing, loyalty, digital marketing, global sales, communications, customer care, and revenue management functions for the company’s portfolio.
Goldstein was previously chief digital and distribution officer for Wyndham Hotel Group supporting the company’s digital marketing strategies. Prior to joining Wyndham, he was chief revenue officer for Dolce Hotels and Resorts (later acquired by Wyndham Hotel Group) and vice president, global sales strategy, technology and operations, at Starwood Hotels & Resorts Worldwide.
Geoff Ballotti, Wyndham Hotel Group president and CEO, said: “Our mission to democratize travel starts with our powerhouse brands, and Barry’s expertise marketing world-class brands inspires new momentum in our continued transformation on the quality, technology and marketing fronts.
“Technology is critically important for enabling our owners to deliver on each unique brand promise and Scott’s experience with major global brands and Fortune 500 organizations makes him the ideal champion to revolutionize technology for economy and midscale hoteliers.”
Strickland will spearhead the ongoing effort to enhance and implement Wyndham’s overall technology strategy and the continued migration of the company’s 18 brands to the Sabre SynXis property management and central reservation system. Wyndham Hotel Group was the first global hospitality company of its scale to roll out the system helping economy and midscale hoteliers grow their business by more efficiently managing pricing and inventory
With 25 years of experience in the field of information technology, Strickland joins Wyndham from D+M Group where he led the company’s information technology function as chief information officer. Prior to this position, Strickland held the role of executive director, information technology with Nissan North America. Previously, he held technology roles at Stanley Black & Decker, IBM and Mars, Inc.