Radisson launches multi-brand website, mobile app
Radisson Hotel Group has launched a new multi-brand and mobile-first global website, RadissonHotels.com, which also serves as a unique platform for its Radisson Rewards members.
Complementing the revamped site will be a Radisson Hotels App, available by the end of July 2019. This online landmark brings the group a step closer to becoming one of the industry’s digital leaders.
The enhanced RadissonHotels.com website allows guests and loyalty members to explore the group’s entire portfolio of more than 1,100 hotels worldwide – and to easily book a stay in just a few clicks.
For both new and existing Radisson Rewards members, RadissonHotels.com and the Radisson Hotels App will deliver a personalised digital experience. Thanks to its intuitive user interface, the website and App will be the main hubs for earning, viewing and redeeming points – as well as seeing all the benefits of Radisson Rewards in one place.
Eric De Neef, executive vice president and global chief commercial Officer for Radisson Hotel Group, said: “The launch of RadissonHotels.com is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance the user experience and drive SEO value.
“RadissonHotels.com is a core commercial initiative of our five-year operating plan, which is transforming our business and aiming to make Radisson Hotel Group the company of choice for guests, owners and talent.”
The enhanced site integrates the previous single-brand websites, allowing for one comprehensive and user-friendly platform. It showcases every property from across Radisson Hotel Group’s seven distinctive brands – Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson – as well as the art’otel brand managed by its strategic partner PPHE Hotel Group.
The full website will initially be available in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish and Swedish. Additional language support will be brought online progressively.