Wyndham launches La Quinta brand in Europe with Istanbul hotel
Wyndham Hotels & Resorts has announced the debut of its La Quinta by Wyndham flag in Europe with the opening of the 404-room La Quinta by Wyndham Istanbul Gunesli.
The move brings the upper-midscale brand to travellers outside of the Americas for the first time. La Quinta by Wyndham currently operates at more than 900 hotels across North and Latin America, offering contemporary design, thoughtful amenities and friendly service.
Wyndham acquired La Quinta’s hotel franchise and hotel management businesses in 2018, to build on the company’s diverse family of global hotel brands and offerings.
Following the acquisition, Wyndham outlined strategic plans to introduce La Quinta to key markets around the world, offering a trusted upper-midscale option to hotel developers as well as travellers. Its European debut in Istanbul demonstrates that commitment, and is the latest development in the brand’s international growth trajectory.
In 2019 Wyndham announced plans to enter the Caribbean market by opening eight hotels across the Dominican Republic within five years, and it grew La Quinta’s footprint in Mexico and Chile in 2018 with newly-constructed hotels in Leon and Santiago.
La Quinta by Wyndham Istanbul Gunesli will further expand Wyndham Hotels & Resorts’ presence in Turkey, where the company is the largest international hotel group with more than 80 hotels across the country.
With Turkey aiming to attract 58 million visitors in 2020 alone, the addition of La Quinta further complements Wyndham’s brand offering in the market.
Dimitris Manikis, president and managing director for EMEA, Wyndham Hotels & Resorts, said: “We are thrilled to welcome La Quinta and its long-standing reputation for delivering quality, reliability and a great guest experience to Europe, further expanding our offering of brands in such an important market like Turkey.
“When La Quinta joined the Wyndham family we saw tremendous opportunity to grow the brand internationally. With a record of over 13 million international visitors in 2018 alone and an incredible variety of historical, cultural and business sites, Istanbul is one of the world’s most attractive cities for travel, making it the perfect fit for La Quinta’s European debut.”
With easy access to Istanbul International Airport and the city’s Expo Centre, La Quinta by Wyndham Istanbul Gunesli offers 404 guest rooms and a wide range of facilities including three restaurants, a fitness centre with sauna, Turkish bath, Jacuzzi, steam room and indoor heated pool.
The hotel also includes over 1,500 square metres of meeting space, comprised of eight meeting rooms and one ballroom, catering to both leisure and business travel.