NH Hotel Group to open UK’s first nhow hotel
NH Hotel Group is to open its latest nhow hotel in London in summer 2019.
The four-star nhow London will be NH Hotel Group’s second property in the UK, and the 190-room hotel will be located between the City, Islington and Shoreditch, within the ‘250 City Road’ development.
Under the theme ‘London Reloaded’, the hotel’s design will combine traditional British icons with unconventional contemporary elements. Interior design will be handled by architect James Soane, co-director of London-based Project Orange interiors studio, and his team.
The eight-storey hotel will feature 190 rooms, a restaurant, bar, gym, networking spaces and several meeting rooms.
A ‘Big Ben’ rocket sculpture will be one of the lobby’s most striking elements. Eclectic ensembles of colourful furniture on ‘pixelated’ carpets will invite guests to unwind, while an installation made from wooden boards around an LED fireplace creates a relaxing atmosphere.
The restaurant – The Bell – will be an avant-garde version of a traditional British pub, with green leather seating coiling through the room and tables featuring cockney rhyming slang. Huge gold bell lights, a reminder of the city’s famous church bells, will softly light the space. In contrast, the central pillar will feature a pixelated LED grid generating ever-changing moving images.
Maarten Markus, managing director Northern Europe of NH Hotel Group, said: “As a vibrant, international metropolis, London is the perfect location for a nhow hotel. Cosmopolitan cities are inherently dynamic, ceaselessly producing new cultural, social and artistic trends.
“Our nhow hotels are an expression and measure of this dynamic. nhow London will reflect both the industrial past and technological future of its location and will become a creative hub for the neighbourhood.”
In keeping with the other hotels under the nhow brand, guests will enjoy surprising and unconventional details and services. Architect James Soane said: “nhow London will have a unique interior concept, perfectly tailored to its location. Visitors will find themselves immersed in a world of art and design that tells a story and engages the senses; a dynamic melting pot created to surprise and inspire the guests.”
Colourful textures will confront contemporary art in the rooms, creating an unforgettable version of London. Punk will meet high tech style, while graffiti will appear alongside unconventional images of past monarchs.