Meininger enters French market with Paris hotel
The Meininger hotel group is celebrating a major milestone in its expansion strategy, entering the French hotel market with its fifth opening this year – the Meininger Hotel Paris Porte de Vincennes.
The opening marks the beginning of Meininger’s strategy to become the market leader in the French hybrid hotel market. Three more national hotel projects are currently under development in Lyon, Bordeaux and Marseille, which are designed to combine the service and comfort of an international budget hotel with exceptional facilities and a flexible room structure that is unique in the industry.
Hannes Spanring, CEO of Meininger Hotels, said: “France is the world’s leading tourist destination and a very important market for us.
“In 2018, almost 90 million travellers from all over the world visited the country, drawn by its rich art and culture, long history, unique architecture and of course excellent cuisine.
“We are all the more delighted to have opened the first Meininger Hotel in the French capital now.
“With our industry-unique hybrid hotel concept, we offer a completely new type of accommodation in France. This makes us a pioneer and serious new player in the market. Our goal is to achieve massive growth in France in the coming years and increase our capacity to more than 2,600 beds in the country by the end of 2021 alone.”
The Meininger Hotel Paris Porte de Vincennes will become one of the group’s flagship properties, with 249 rooms (946 beds), a gross floor area of 8,000 sqm and a diverse food and beverage offer. A 24-hour reception, lobby, lounge, breakfast room, outdoor terrace, bar and the Meininger-typical guest kitchen and game zone will all be found on the ground floor.
The project is being developed in partnership with Covivio, a European leader in hotel investment and owner of the building on Boulevard Carnot.
Dominique Ozanne, Covivio’s deputy CEO, said: “We are very proud to support Meininger in its first French hotel and as it grows across Europe.
“It offers a hybrid product that has never been seen in France with one concept for different types of customers. We are confident in the success of this new innovative offer in Paris.”