Hilton adds three new hotel brands in Madrid
Hilton has announced the signing of three hotel franchise agreements with strategic investor partners, bringing three new brands to Madrid, two of which mark brand entries to the country.
The addition of Canopy by Hilton Madrid Castellana; El Metropol Madrid, Curio Collection by Hilton; and Atocha Hotel Madrid, Tapestry Collection by Hilton represents a significant milestone for the global hospitality company, and illustrates its continued investment in Madrid as a premier tourist destination and its ambitions to further expand across Spain.
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said: “Spain has seen a surge in popularity, and Madrid is a particularly strong tourist market that has so much to offer.
“In 2018 the city welcomed a record-breaking 10 million visitors, making Madrid one of Europe’s most dynamic destinations for both business and leisure travellers.
“Responding to the increasing demand for great hotels combined with opportunities from world-class infrastructure investment and regeneration programmes, Hilton has expanded its portfolio to bring some of our most popular brands to Spain. Our new Madrid hotels will offer fantastic guest experiences and enrich communities.”
Canopy by Hilton Madrid Castellana
In partnership with Hotel Investment Partners (HIP), Hilton will brings its upper-upscale lifestyle brand, Canopy by Hilton, to Spain. HIP, Blackstone’s hotel investment platform, own the property and intend to invest €34 million in the hotel’s transformation, which will offer 311 guest rooms and multiple dining outlets, including a terrace restaurant overlooking Carlos Trias Bertran Square and a signature lobby café, Canopy Central. The property is expected to open in 2021.
El Metropol Madrid, Curio Collection by Hilton
Joining a global portfolio of more than 70 one-of-a-kind hotels and resorts and located at the corner of Calle de la Montera and Gran Via, El Metropol Madrid, Curio Collection by Hilton is in the heart of Madrid’s historical town centre and close to the lively Puerta del Sol neighbourhood. With many rooms facing Gran Via, one of the city’s bustling streets with theatres, cinemas, shopping, restaurants and bars, guests can enjoy a stunning view of Madrid city life. Guests at the 93-room upper-upscale hotel will enjoy a range of facilities and amenities, including a rooftop bar with unbeatable city views. In partnership with owning company Montera 47, El Metropol Madrid is slated to make its debut in January 2021.
Atocha Hotel Madrid, Tapestry Collection by Hilton
Atocha Hotel Madrid, Tapestry Collection by Hilton is being brought to market by hotel operator Panoram Hotel Management. The 46-room property on Calle Atocha is just metres from Madrid Atocha railway station, the busiest in Spain, and within walking distance of popular tourist attractions, including the Museo Reina Sofia, Prado Museum and the El Reitro Park. Among the amenities available, guests can select to stay in one of four Five Feet to Fitness rooms, a revolutionary in-room wellness concept created by Hilton allowing guests to work out in their guest room, with more than 11 pieces of fitness equipment and accessory options to choose from. The first Tapestry Collection hotel to open in Spain and the brand’s first outside the Americas, Atocha Hotel Madrid is due to open in the first quarter of 2020.