Club Las Calas releases summer video
Club Las Calas, an RCI-affiliated resort in Puerto del Carmen, Lanzarote, has released a special summer 2016 video entitled ‘Never miss a chance to dance’.
The video is designed to raise the resort’s profile, increase guest and owner engagement and enhance awareness of Club Las Calas as a fun, family-friendly and happy holiday destination.
Filmed by the team at the resort over recent weeks, the video features Club Las Calas owners, guests and staff dancing to the popular track ‘Feel Better When I’m Dancing’.
The resort announced in May this year that it had launched a digital marketing campaign aimed at increasing holiday rentals and timeshare owner sales by targeting and engaging the younger, family holiday market.
The digital marketing campaign has been developed and implemented by EVC Marketing with the full support and involvement of the committee.
Rachel Littleworth, resort manager said: “We were asked to work on some video content for Twitter, Facebook and email – but went one better and produced this great video. We had such fun creating and filming it using just our phone cameras and everyone on-site got involved.”
The video can be viewed below.