History of RCI

RCI introduced the concept of holiday ownership exchange in 1974, offering members flexibility in connection with the benefits of a holiday ownership interest. Here is a record of RCI milestones which track our development.

Company Milestones

1974 RCI is established in Virginia, USA with one resort affiliation and 453 members
1976 First RCI office outside U.S. opens in Mexico
1977 First European RCI office opens in London; Endless Vacation Magazine debuts
1980 First Pacific RCI office opens in Australia and toll-free phone lines open
1981 First Asian RCI office opens in Japan
1982 First RCI office in South America opens in Argentina
1983 First RCI office in Africa opens in South Africa
1985 RCI affiliates its 1,000th resort
1989 RCI reaches 1 million subscribing members
1991 RCI Gold Crown Resort quality award recognition programme is established.
1994 RCI celebrates its 20th anniversary
1995 RCI achieves 2 million subscribing members.
1996 RCI.com is launched
1997 RCI affiliates its 500th Gold Crown Resort
2000 RCI launches RCI Points programme the world’s first global points-based exchange programme.
2001 RCI’s Beijing, China office opens.
2002 RCI introduces The Registry Collection programme; RCI surpasses 3 million members;
2003 RCI Points surpasses 350,000 subscribing members.
2004 RCI celebrates 30-year anniversary.
2006 The Registry Collection programme reaches the milestone of offering 100 affiliated luxury leisure assets to members
2007 Endless Vacation Rentals is launched.
2008 RCI affiliates its 4,000th resort and introduces Enhanced Search for member rentals and Weeks, a unique and easy online search tool.
2009 RCI celebrates 35 years as the global leader in holiday exchange; RCI introduces RCI TV, a new online television network available to members on RCI.com; The Registry Collection exchange programme announced that there are more than 160 properties that are either accessible for exchange or under development through the programme.
2010 RCI launches RCI TV and Snapbook iPhone/iPad app launches. RCI TV celebrates over 1 million views in less than six months. RCI launches Weeks enhancements and provides trading power transparency to Weeks members.
2011 RCI launches RCI Platinum® membership, wins coveted ACE Innovator Award and introduces exchange recommendation feature to further enhance members’ experience.
2012 RCI’s European member magazine Holiday is renamed Endless Vacation to align with its US counterpart

RCI’s culture

RCI has grown dramatically since being founded nearly 40 years ago, becoming a global leader in the vacation exchange industry. While many things have changed, the values we consider the heart and soul of the company have remained intact since our first office opened in Virginia, USA in 1974.

These guiding principles remain the key to our success:

  • Act with integrity
  • Respect everyone, everywhere
  • Provide individual opportunity and accountability
  • Improve our customers’ lives
  • Support our communities

Our guiding principles include initiatives that preserve the environment, support local communities through fundraising and volunteer work, and contribute to regional causes throughout the world.

Christel House

RCI strongly believes in the mission of Christel House, which is the organisation’s charity of choice. Established in 1998 by RCI co-founder Christel DeHaan, Christel House International is a public charity with a mission to help impoverished children around the world break the cycle of poverty. Christel House works with 2,700 underprivileged children, providing healthcare, opportunities for education, counselling, positive role models, job placement assistance, and community outreach programmes.

RCI staff help Christel House pursue its mission through fundraising, employee donations and voluntary work. New events to benefit the charity are added to the corporate calendar on a regular basis. To learn more about Christel House International, please visit www.ChristelHouse.org.

Other charities supported by RCI include:

  • The American Cancer Society
  • The Riley Children’s Hospital (Indiana, US)
  • Red Cross South Africa
  • The Orlando Homeless Shelter for Women
  • The Salvation Army
  • Beyond the Moon in Belgium, Luxembourg, and the Netherlands
  • Heart Research UK
  • Wooden Spoon (UK and Ireland)
  • and many more.