SkiStar making the most of festive season

snowman1The ski season is well and truly under way at SkiStar destinations in the Swedish and Norwegian fells.

Christmas is one of the busiest periods for the RCI affiliated resorts in Åre, Hemsedal, Trysil, Sälen and Vemdalen, and skiing is in full swing along with new children’s concept Valle. Åre has also seen the official opening of three new chairlifts, adding another 13 hectares to the ski area.

The new Sadelexpressen, Fjällgårdsexpressen and Tegeliften chairlifts are all opening over the busy Christmas period and will increase capacity by 5,000 people per hour and help eliminate bottlenecks in busy sectors of the ski area.

Another development this season is the introduction of the front figure in SkiStar’s new children’s concept ‘Valle’, in Åre, Hemsedal, Trysil, Sälen and Vemdalen. Valle will attend children’s ski areas, bringing meet and greets and fun and play. The snowman character also exists as an online graphic in Valle’s World, as well as in the form of merchandise.

The venture in children’s concepts is an increasingly common phenomenon within tourism and the conference sector, not least in the US. SkiStar is one of the first businesses in Sweden to invest heavily in this relatively fresh marketing approach, and the concept has been created by Stockholm-based True Stories.

In addition – and by popular demand – SkiStar also recently launched MySkiStar Kids, an addition to its popular program that is also popular with more than 125,000 users.

MySkiStar is a free service – all that is needed is a ski pass. Once registered, the pass gives guests access to a great variety of functions, statistics and fun challenges. The new MySkiStar Kids means the whole family can be connected through the family site and children up to eight-years-old in Sweden and seven-years-old in Norway, get their own Valle inspired skipass for the production cost.