Abu Dhabi’s 142 hotels and hotel apartments have had their best April on record with increases in most key performance indicators, according to figures released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).
The UK remains the emirate’s largest overseas source market for hotel guests with 54,050 Britons staying in Abu Dhabi’s hotels in the first four months of 2013, a 10 per cent rise on the same period in 2012. They stayed on average, 4.71 nights, up 11 per cent on the corresponding period – and accounted for 254,768 guest nights, up 22 per cent.
During April 2013 some 236,704 guests checked into Abu Dhabi accommodation – a 20 per cent rise against the same period in 2012 – with guest nights jumping by almost a third to 738,797. The average-length-of-stay of hotel guests during April 2013 was 3.12 nights, a growth of eight per cent on the same month last year.
HE Mubarak Al Muhairi, Director General, TCA Abu Dhabi, said: “One of the most encouraging results is the progress we are making, with our partners, in expanding the average-length-of-stay of Abu Dhabi’s hotel guests and this will remain one of our key deliverables throughout the coming months.”
During April 2013, Abu Dhabi’s occupancy rate climbed 12 per cent, revenue rose 18 per cent to £84.4 million (AED 468,474,193). Room revenue was up 21 per cent to £42.9 million (AED 238,135,624) while F&B turned in yet another stellar performance rising 16 per cent to £33.1 million (AED183,853,608).
“There were a number of key events in Abu Dhabi during April – the hosting of the World Travel & Tourism Council Global Summit and Abu Dhabi International Book Fair among them – and these will have delivered enhanced performance and demonstrate the importance of business events and exhibitions in the tourism mix,” added Al Muhairi.
April continues a month-on-month upward trend in guests, guest nights and average-length-of-stay for Abu Dhabi which is targeting an annual hotel guest performance of 2.5 million for 2013.
Performance for the first four months of 2013 shows 10 per cent growth in hotel guests to 868,121, a 25 per cent uplift in guest nights to 2.9 million, a 13 per cent rise in average- length-of-stay to 3.29 nights, a 9 per cent increase in occupancy to 73 per cent and a 16 per cent surge in total revenue to £342.4 million (AED 1.9 billion).