Accordion World Champion Martynas Levickis has been named official Tourism Ambassador for Lithuania following his signing to Universal Music.
The musician is a star in his native Lithuania – a situation set to be replicated the world over – and his appointment is designed to encourage UK fans to travel to Lithuania on holiday. Martynas is looking forward to actively promoting his home country, a destination increasingly being marketed as suitable for a short city break for culture and heritage, or for outdoors and spa tourism. Popular destinations include the bustling capital city of Vilnius, seaside resort of Klaipėda and winter wonderland of Druskininkai.
Following his appointment, Levickis said: “As a proud Lithuanian, it is a great honour to be representing my country in my new home in the UK. I look forward to continuing to share my music and introducing new people to Lithuania and its culture.”
Levickis, who recently graduated from London’s Royal Academy of Music, is the winner of Lithuania’s Got Talent 2010, and signed to Universal Music in May 2013. The 22-year-old is now on a quest to bring new audiences to his unique instrument, and has been hailed by critics for the ‘cosmic richness’ and ‘extraordinary virtuosity’ of his playing.
Paul Moseley, managing director of Decca Classics said: “Martynas is the master of an instrument lodged deep in most of our musical memories. His mission is to bring the accordion back into the mainstream where it belongs.”
2013 is a special year for both Levickis and Lithuania, as the country takes over the Presidency of the Council of the European Union from 1 July 2013 until January 2014. To signify the occasion, Levickis will headline a concert at the Lithuanian Embassy in London on 1 July 2013. A string of events will also be hosted throughout Lithuania in the second half of the year to celebrate the presidency.
Levickis will also be performing with his band during the Wimbledon Tennis Championships from 24 June to 7 July, at the Henley Festival from 10-14 July, and solo at the Lithuanian Cultural performance in Edinburgh on 3 October 2013.