Fractional Focus: Episode 4
Robin Barrasford
Absolutely AIPP
Fractional development plays a significant role in the wider property industry and as fractionals are a considered alternative to whole ownership, so they gain recognition by real estate industry organisations.
One such body representing the fractional ownership sector is the Association of International Property Professionals – the AIPP - and we're fortunate to be joined today on Fractional Focus by AIPP treasurer and board member, Robin Barrasford.
Today we discuss the merits of an industry organisation, and how membership can propel your business forward.
We also investigate the opportunities of networking among a wider real estate audience, and look ahead to the future potential of fractional ownership and why it's an industry that's ready to engage, excite and elevate itself to a totally new level.
Robin Barrasford is managing director of Barrasford & Bird Worldwide, international property agents and founding members of the AIPP.
This is one episode of Fractional Focus you simply can't afford to miss!
Don't hesitate to contact us by commenting in the box below - or if you'd like to recommend a subject for discussion in a future Fractional Focus podcast, get in touch.
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Thanks for sharing some great insights here Robin. In particular, I think what you have to say about addressing any mention of the relationship to timeshare in the fractional sales pitch is spot on. There's nothing worse in any communication or negotiation than starting out on a defensive footing. If timeshare is brought into the initial fractional sales negotiations, your suggested approach of turning it into a positive would do so much to assure any potential purchaser as to the credentials of the fractional product while, quite rightly, not disparaging the timeshare product.