Every member's friend – Dan, RCI TV's anchor man

RCI’s web-based television network, RCI TV, has now been viewed more than one million times by travellers looking for advice on where to eat, stay and play in the most popular destinations around the globe. 

Initially exclusive to RCI members, the service has been available to the general public since November 2009, giving access to a range of entertaining and educational high-definition videos narrated by the enigmatic ‘RCI Guy’ on www.rci.com 

The one million-view milestone demonstrates that travellers are interested in not only learning more about the timeshare industry, but also visiting hundreds of RCI’s more than 4,000 resorts that are showcasing their destinations in high-definition video online. 

Recognising that timeshare is still unfamiliar territory for many, RCI, the global leader in vacation exchange and one of the Wyndham Worldwide family of brands, launched RCI TV in an effort to more heavily promote the benefits of owning or vacationing at a timeshare resort through a network of channels including: An Inside Look, What You Need to Know, Ask the RCI Guy, Resort Showcase, All Inclusive Resorts and Destination Reviews. 

Through tailored online and on-air programming, RCI provides travellers with answers to the age-old questions – How do timeshares work? What is the quality of the resorts, houses, condos and villas? Why are timeshare resorts the preferred vacation option for over six million owners and millions more non-owners who like the space, comfort, amenities and value that they offer? 

Geoff Ballotti, CEO, RCI, said: “Since inventing the concept of timeshare exchange more than 35 years ago, RCI has been devoted to providing innovative technology and marketing solutions that add value for both our members and our affiliates. 

“The overwhelming usage and success of RCI TV is beyond anything we originally envisioned when we launched it nearly a year ago. Mums and dads who are planning vacations want to see more than just pretty pictures. They want to be able to show their kids and email their friends links to beautiful videos that show where they’re headed or where they’ve just returned from as a family. With RCI TV surpassing one million views in such a short period of time, we’re happy that we’re giving our members what they’re looking for in this regard. 

“Our commitment to adding more high-def video programming is stronger than ever and film crews are spanning the globe to bring these vacation resorts and destinations to life on peoples’ home computers, laptops, tablets and iPhones®. And most importantly, once a vacationer has experienced what we offer on RCI TV, our commitment is to then link them back to our affiliates’ websites, so that they can tell them more about their resorts.” 

RCI also has notably made its debut into the mobile marketing world with the launch of an RCI application for the iPhone®, iPod touch® and iPad™ available through the Apple Store® retail store services. The RCI TV feature grants users immediate access to a list of featured Destination Channel videos currently available on RCI.com that they can then share or save. Additionally, RCI has launched a YouTube Channel (www.youtube.com/rcitimeshare) that contains dozens of quality resort videos from RCI TV showcasing affiliated properties around the world. 

To celebrate the one million viewing landmark number, RCI is giving away a choice of either an all-inclusive vacation at an RCI-affiliated resort for up to four people valued at up to $5,000 for one week at any one of the stunning all-inclusive properties featured on RCI TV, or a one-week stay for up to four people at any of the beautiful non all-inclusive ‘Resort Showcase’ properties featured on RCI TV. Details of the competition, which is only open to residents of the US and Canada, can be found at http://rcisurvey.bgtpartners.com/rci-promotion.aspx